The Marvel Studios movies coming out since 2008’s Iron Man changed the way studios and comic publishers approach their material. Stan Lee has been pitching Marvel characters for decades and many ill-considered TV and movie one-offs have been the result. DC owned the 70’s and 80’s with Superman and Batman. Other studios had good success with X-Men and Spider-Man and less with the Fantastic Four.
Eventually, Marvel decided to produce their own material. However, only lesser characters like Iron Man, the Guardians of the Galaxy and the Avengers were left. Marvel managed to gain fans not due to the fame of their characters, but their understanding of what comic fans, and other movie goers, want.
Of course, I saw both Thor and Thor 2 in theaters. The first was good, the second, not so much. I’m not sure about the third one. I know one thing. The trailer is cool. Led Zepplin is in the background, the graphics and adventure remind me of Flash Gordon from 1980 and the visuals are pretty awesome.