Days of Change

The Forest for the Trees

September 16, 2015
1 Comment

Those of us who follow politics and know the names of at least half of the GOP candidates tend to scoff at the idea of name recognition. Cary Fiorina mentions in often in relation to her single-digit showing in the polls. I think there may be something to it. Sometimes those of us in the forest can’t see the trees. Or it’s the other way around.

A very smart and reasonable politically aware co-worker and I were talking about the Republican contest. He likes Donald Trump’s bold, in-your-face stand on immigration. When I brought up Fiorina and Scott Walker, he barely knew their names and knew nothing about their histories. Maybe there’s something to name recognition.

Trump has extremely high name recognition and he’s still in the 30% range in polls. And that’s among Republicans. His negatives are high and I think only a crowded field keeps him in the game. Rick Perry has pretty high name recognition and still didn’t rate in the polls. I suspect that’s why he dropped out. Too many people know him and they don’t particularly support him. In any case, people still don’t know who the hell most candidates are. Some of them are worth knowing.


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