Remember when John Kerry used the stupid mantra “Hope is on the way” back in 2004? Selling hope is a favorite tactic of politicians. Hope in and of itself is a sale. You can have hope, but the circumstances surrounding it have to be conducive to making a difference. But hope is a strong word. Bill Clinton was the man from Hope. Of course, Mike Huckabee says Clinton was really from Hot Springs and Huckabee is the one from Hope, Arkansas. The trick is to mix hope with the outcome of hope, change. The candidate brings the hope and you use it to change.
Of course, hope sells best when people have no hope. You don’t see a lot of officeholders use hope in their reelection campaigns. No, you have to convince people that there is no hope right now. You sell lemonade when people are thirsty and you can sell more lemonade when you make people thirsty. You can sell hope when people feel hopeless.
The thing about hope is that it always comes with change. Hoping that things stay the same isn’t a good motivator. If things are really lousy, then change of any kind is what you hope for. So, change should provide hope and the hope is to have change.
Here’s the problem. One does not lead to the other. Change happens all the time in this world. And it happens because of desire for change, not sitting on the sidelines hoping for it. No one can give you hope. Hope is a fundamental component of the human spirit. Someone else can inspire hope, but the hope is inside all of us to begin with.
And as everyone watches the man of hope and change inspire little hope and bring about little change, remember this. If someone is trying to sell you something, you probably didn’t need it in the first place.